Saturday, May 21, 2016

What is Digital Marketing


What is Digital Marketing 





Digital marketing can be simple to complex, depending on how the company designs it.For many businesses nowadays, having an effective digital marketing is a major plus but can also be very challenging. If a business is not able to determine well on which part of its digital marketing is really not working, then issues may arise.




Digital marketing is nothing but marketing of any product or service done via internet. It is a kind of "new-age" marketing technique which is different from the conventional or traditional systems of marketing. It is different from traditional marketing due to the fact that digital marketing offers the advantage of monitoring the entire aspects related to your marketing strategy. And of course this monitoring can be accomplished in a real time basis.

Digital marketing techniques are implemented via many means. These techniques make use of search engines like Google, Yahoo, Bing and also adopts methods like email marketing, creating websites, banners etc.

Most of us confuse digital marketing with Search Engine optimization (SEO). It is not just SEO or Social Media Optimization (SMO), rather it is an amalgamation of all such activities which are applied to market your website in the most optimum manner. The nature of such activities would primarily depend on what your business vertical you are in.